How does WLP Work?

The WLP loyalty program is based on a partnership between traders, freight forwarders and local entities to provide additional trade in exchange for direct Benefits. It is structured as a four-Tier Membership scheme: White, Silver, Gold and Platinum, with different levels of incentives. Every year, Tiers membership is re-evaluated based on trade performance, and WLP Members can be downgraded or upgraded by up to one Tier.

To unlock Tiers, traders and freight forwarders need to be growing beyond the market rate. To move to the Silver Tier Members must outperform market growth by 5%, to reach the Gold Tier trade growth must be 10% above the market rate and to enter the Platinum Tier, 20%. As they unlock new Tiers, WLP Members enjoy a wider range of Benefits leading to greater time and cost reductions.